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The Now Now and Never is one of the most beautiful shoegaze albums of recent. It's that perfect kind of nostalgic melancholy that's hard to get quite right with music.
I don't know if it's the use of samples that does it. People talking, sounds so familiar to you, then cut up and looped into something else. Songs of a time passed. You hear them again, but now they're chopped up, and then drowned out.
The guitar gives you enough of a melody before building up to the great shoegazing bits. The progression on the album is a highlight. With most of the tracks exceeding 5 minutes, it adds an almost post-rock aspect to it, only in a beautiful shoegaze-y sort of way. It really gives the songs room to build up to those climaxes while still letting you soak in their beauty. Samples, guitar on top, as the drums collapse through the wall of beautiful distortion.
I just have to talk about the drumming on this album. I don't recall a shoegaze album ever impressing me so much with the drums but this is excellent. Lo-fi and fast paced. Fits whats happening perfectly. Always knows when to change things up. Gives something to grasp onto in the more reverberated bits.
For some reason, when I first heard the album I wasn't too impressed. I remember thinking it was decent but I never came back to it until recently. I saw that cover again (which I just love by the way, fits the vibe of the music very well) and decided to relisten to it. I've had the album on repeat the past few weeks. It's quickly becoming one of my favourite shoegaze releases of all time.
The Now Now and Never isn't a tribute to the past, it's reminiscing on it in a new way. It's longing for a point in our lives we all remember. It's stuck in its memories, and hell, I might be too, 'cause I love it.